The NEW UV Herring finish is the most sexy UV potent finish yet. Success for ling cod, salmon, tuna and mackerel in the ocean. In the fresh water pike, lake trout, and walleye can’t resist it.
Triple Sonic rotation is killer and totally unique.
As the original inventors of brightly coloured lures including UV and holographic finishes, our hand crafted lures are each hand made in Canada by people dedicated to the industry and the local community. Each product is a piece of art scientifically designed to catch all fish under specific conditions. When fishing new waters and in new times of year, cycle through our various colours to match water conditions, bait fish and seasonal trends.